About us
Why I Started Somnora
From Emma, Founder & Chartered Physiotherapist
For most of my life, I lived with undiagnosed sleep apnea. Long before I even knew the name, I’d wake up stiff, foggy, and unrested, even after eight hours in bed.
Starting CPAP therapy helped me breathe better, but I still wasn’t waking up refreshed. That’s when I realised the problem wasn’t just oxygen. It was alignment.
As a physiotherapist, I’ve seen how poor neck support affects the spine, posture, and nervous system. I couldn’t find a single pillow that addressed this properly — not for me, and not for my patients either.
So I partnered with engineers and product designers to build what was missing: a pillow that follows the natural curve of the neck, holds its structure all night, and helps the body relax instead of compensate.
That’s how Somnora began. Not from a business plan, but from the need to fix something that should have been solved a long time ago.
Restorative sleep should be a baseline, not a luxury.
Every product we make is based on real science and real results. Orthopaedics, sleep research, and practical design. No marketing fluff.
Because when your sleep improves, so does everything else.
Emma A.
Founder, Somnora
